Metappfactory
METAVERSE WORLD
Metappfactory empowers immersive storytelling and collaboration at scale. Our team brings innovative experiences to life across all platforms – live, 2D, and spatial – and specializes in developing creative and technical solutions for real-time content creation, virtual production, and shared XR experiences.
Since launching out of the NYU Future Reality Lab in 2018, Parallux has developed proprietary technology while creating immersive experiences with the likes of Google, Bose, Unity, and Magic Leap. We’ve built virtual production pipelines for major motion picture studios, designed digital show floors for San Diego Comic-Con, and premiered original content at Tribeca Immersive, Cannes XR, and Sundance New Frontiers. Most recently, we were awarded an Epic MegaGrant to further explore the intersection of entertainment and real-time game engines.
Our mission is to help people experience breathtaking new worlds together in a powerfully real and social way.